Why pharmaceutical packaging design is essential to the success of a product. And how to get it right!
Packaging Design
| Reading time:
6 minutes

The pharmaceutical industry has undergone many changes in the past few decades, and pharmaceutical packaging design is one of the main areas that have changed to meet customer expectations.

Creating a pharmaceutical packaging design is not something to be taken lightly. Pharmaceutical regulations are becoming more and more important with each passing day. And creating a design that is not only aesthetically pleasing but also informative can be a challenge! It is an art form and takes artistic talent to master.

What is pharmaceutical packaging design?

Pharmaceutical packaging design is the process of designing packaging for pharmaceuticals. This can be anything from the actual box or the bottle the drug comes in, to leaflets and labels. The design can make or break a new product. The packaging needs to be attractive, informative, and easy to read in order to ensure that the consumer knows what they’re buying and understands the instructions properly. It also needs to show pharmaceutical branding and logos, making it recognizable.

Impact on brand image

Packaging is an important part of a product's branding. It's the first thing a customer sees, and it can make or break a sale. A good pharmaceutical packaging design will be eye-catching and informative, while also being easy to read and understood. The pharmaceutical packaging design should be tailored to the specific product, as this will help to create a cohesive brand image.

It's important to get it right because the wrong packaging can damage a company's brand image. From pharmaceutical packaging design to pharmaceutical logos, a company can't afford to skimp on quality.

Impact on sales

According to a study by the University of Florida, pharmaceutical packaging design that is attractive and informative can increase consumers' interest in pharmaceutical products.

Pharmaceutical products have a very short market life. This means that pharmaceutical packaging needs to be well designed and planned to get the customer to purchase it over all the other competitors on the market.

There are so many pharmaceutical companies out there selling pharmaceutical products, so by designing something eye-catching you are helping to make your product stand out.

Impact on patient compliance: Improving health outcome:

Pharmaceutical packaging design is not only important for the success of a product financially, but it is also essential for patient compliance. In order to ensure that patients take their medication as prescribed, pharmaceutical companies must create packaging that is both visually appealing and easy to understand.

Packaging that is designed effectively can help improve patient compliance, which in turn can lead to better health outcomes.

Avoid costly errors

Well-planned pharmaceutical packaging design can help prevent costly errors. In fact, according to a study by PQRI, the cost of errors in pharmaceutical packaging design can be as much as $5.6 billion annually.

Many things can go wrong during the packaging process, from misprinted labels to incorrect dosage information. These errors can result in serious health consequences for patients, as well as financial losses for pharmaceutical companies. To avoid these costly mistakes, it is important to ensure that your pharmaceutical packaging design is accurate and error-free.

There are a few tips you can follow to help you create a pharmaceutical packaging design that is free of mistakes:

Tips for creating an effective pharmaceutical packaging design

When it comes to creating an effective pharmaceutical package design, there are a few key things to keep in mind. Here are some tips to get you started:

Keep it simple

When it comes to pharma packaging, less is often more. Try to keep your design simple and easy to understand.

Colour palette

Colour can be a powerful tool when designing pharmaceutical packaging. Using the right colors will make your pharmaceutical stand out from the crowd and can give a pharmaceutical brand personality. But it’s important not to overuse color, as this can make your pharmaceutical design look tacky and unprofessional.

Make it legible

When choosing a font for pharmaceutical packaging, there’s one thing you need to bear in mind - easy readability! It’s also important to ensure that your pharmaceutical logo is easy to read, so stick with a font and color palette that works well together and don’t clash or obscure each other.

Use symbolism

Symbols can be used to communicate complex information in a simple way. And it creates a big room for creativity.


There are a few rules when using imagery on pharmaceutical packaging - stick with simple icons, don’t pack too many into one place, and ensure that they represent what the product does. People are drawn to pharmaceutical packaging that looks clean and simple, so keep your pharmaceutical design minimal with just the key information on it.

White space

Remember: pharmaceutical packaging design is all about minimalism! Make sure you leave enough ‘white space’ on your pharmaceutical packaging so that it doesn’t look overcrowded or messy.

Include barcodes

Using pharma packaging designs that include barcodes, help retailers easily scan products for quick checkout.


Braille can be used on the labels of drug bottles or boxes, or even on the pills themselves. By using braille, you can ensure that all customers, regardless of whether or not they are visually impaired, can easily read the information on your packaging.

Adding braille to pharmaceutical packaging can also be a way to stand out from the crowd. Many pharmaceutical companies use braille as a unique selling point for their pharmaceutical products, as it can make them more informative and easier to read.

The benefits of using a professional pharmaceutical packaging design agency

Pharmaceuticals and pharmaceutical packaging design is not an easy industry to get into. The pharmaceutical industry has many rules and regulations on pharmaceutical packaging design, as well as pharmaceutical labels. So it's important to use a pharmaceutical packaging design agency that understands all those rules and how they can help you within those guidelines. While at the same time, creating a design that is catchy and easy to read and understand.

You do not want to choose a pharma packaging design company that won't bring you results and will result in poor sales. This is why it's important to do your research before choosing a pharma packaging design agency for your pharmaceutical product.

Konsipta brand strategy

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