food supplement packaging designfood supplement packaging design

Challenge: Rockshel's rebranding initiative seeks to celebrate its Irish heritage, create a unified theme easily recognized on crowded shelves, and position the company as an ambitious global competitor.

The strategy emphasizes tradition, infuses fresh energy, and resonates with the company's international aspirations.Logo

Brand strategy, Brand identity & Packaging design
food supplement logo design concept

Concept: Incorporating symbols like the Rock of Cashel and the shamrock, the logo represents both tradition and vitality. Blending the tricolor of the Irish flag, it creates a harmonious symbol of Rockshel's commitment to its roots and vision for the future.

food supplement packaging designfood supplement brand strategy and brand identity